Post by account_disabled on Mar 10, 2024 6:34:00 GMT
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Prices go up on March Register now cbadbf Rebecca Maynes By Rebecca Maynes Europe Cell Phone Number List February Does Ad Viewability Always Equal Views Online Advertising The authors views are entirely their own excluding the unlikely event of hypnosis and may not always reflect the views of Moz. Estimated read time minutes Theres a lot of talk about ad viewability at present and with big players such as Google announcing in that it would only charge advertisers for viewable impressions its easy to see how its become such a hot topic in the digital marketing world. But what exactly does it mean to be viewable Does this mean people will look at your ad We recently conducted a research study that set out to answer these questions. The study was conducted in two parts an online survey of participants for quantitative data and an eyetracking study designed to observe actual behaviors of searchers online more qualitative data.
The goal was to measure the type of ads people noticed and engaged with the most determining whether behavior changed depending on the intent behind the search task research or purchase and the relevancy of the ad. We also wanted to determine how viewable online display ads truly are and what other factors influenced whether or not people viewed them. Participants performed tasks in Mediatives lab while being recorded using the Tobii T desktop eye tracker. The key metrics measured were Time to First Fixation How long it took the searcher to fixate on an.
Prices go up on March Register now cbadbf Rebecca Maynes By Rebecca Maynes Europe Cell Phone Number List February Does Ad Viewability Always Equal Views Online Advertising The authors views are entirely their own excluding the unlikely event of hypnosis and may not always reflect the views of Moz. Estimated read time minutes Theres a lot of talk about ad viewability at present and with big players such as Google announcing in that it would only charge advertisers for viewable impressions its easy to see how its become such a hot topic in the digital marketing world. But what exactly does it mean to be viewable Does this mean people will look at your ad We recently conducted a research study that set out to answer these questions. The study was conducted in two parts an online survey of participants for quantitative data and an eyetracking study designed to observe actual behaviors of searchers online more qualitative data.
The goal was to measure the type of ads people noticed and engaged with the most determining whether behavior changed depending on the intent behind the search task research or purchase and the relevancy of the ad. We also wanted to determine how viewable online display ads truly are and what other factors influenced whether or not people viewed them. Participants performed tasks in Mediatives lab while being recorded using the Tobii T desktop eye tracker. The key metrics measured were Time to First Fixation How long it took the searcher to fixate on an.