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Post by account_disabled on Mar 16, 2024 10:03:52 GMT
Be sure to ensure some consistency between the content of the page and the original link , by making sure to align the title and meta description tags with the content of the page. Typically, if the title says "Bounce rate: What is bounce rate?" and the relevant page deals with the adaptation of Arctic animals to global warming, it doesn't work. Optimize the page on a technical level so that it meets the expectations of Internet users, in particular by improving its loading speed and display of the main elements take into account, among other things, the famous Core Web Vitals. Avoid pop-ups and other intrusive advertisements on your page – these are big triggers for bounces! This is especially true on mobile devices, where pop-ups tend to eat up the entire screen. If you cannot do without it, one BTB Directory solution consists of displaying the advertising after a certain duration of consultation, or after the Internet user has reached a certain horizontal line by scrolling: this way, he will have already consumed part of the content and will be less put off. In conclusion, the bounce rate, as important as it is, is a double-edged performance indicator that must be handled with caution . Rather than interpreting it in isolation, it is advisable to associate it with other metrics conversion rate, ROI, etc., to analyze the behavior of Internet users... and not to be too obsessed with the bounce missed ! ByAndréa Bensaïd Consultant in natural and social referencing in Paris.
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