Post by account_disabled on Jan 9, 2024 4:42:20 GMT
The world's leading online learning platform, Preply , today announces two key hires for its Barcelona team. Filippo Gallignani will join as the new Chief Marketing Officer and Josh Crossick as the new Chief Product Officer. These high-profile moves are part of the ever-growing startup's plan to hire between 150 and 200 additional roles across its Barcelona and kyiv offices over the next 12 months. “In Spain specifically, the professionalization of English has become a key point today. However, education is a step behind in the digital world compared to other industries. Preply has created a way to accelerate online learning. By uniting students and tutors through machine learning, offering them a set of tools to connect and learn, and giving them access to those tools at home and on the go, Preply is building a truly exceptional place to study and learn.” – says Josh Crossick.
For his part, Filippo Gallignani also has a long career in the world of Marketing. We highlight his last two experiences, from 2014 to 2016 he was part of LinkedIn as EMEA Marketing Director for, a company in the online Email Data professional teaching sector, as a consequence of the acquisition of the second by the first, focusing on the LinkedIn Learning project. From 2016 to 2020 he was vice president of Performance Marketing and CRM for Delivery Hero, an online food delivery service company. Filippo will be in charge of the Marketing department, which includes areas such as performance marketing, SEO, inbound marketing, content and localization, CRM and Tutor marketing. The new chief marketing officer (CMO) of Preply will focus on the sustainable growth of the company, focusing on enhancing automation and the intelligent use of data, as well as strengthening the brand image by relying, among other tools, on networks. social, search engine advertising or other innovative channels.
Preply brings to the online teaching market an adaptation of traditional media to new technologies, completely necessary due to the change in consumer behavior. Students will continue taking classes with a teacher, but taking advantage of adaptable and personalized content as well as great flexibility in schedules, prices, languages or teachers. We are aware of the wide variety of reasons that lead a person to learn a language, such as relocation, new job opportunities, the pleasure of traveling or the fact of connecting better with people important to them. A key part of our marketing strategy will be to enhance our brand image in these students” – Filippo tells us. Currently its Barcelona offices, which are located in Attico, one of the most modern buildings in the Catalan capital, have 62 employees. The 150-200 positions that Preply plans to hire in Barcelona and kyiv in the next 12 months will cover key areas such as marketing, engineering, product, design, data or operations.
For his part, Filippo Gallignani also has a long career in the world of Marketing. We highlight his last two experiences, from 2014 to 2016 he was part of LinkedIn as EMEA Marketing Director for, a company in the online Email Data professional teaching sector, as a consequence of the acquisition of the second by the first, focusing on the LinkedIn Learning project. From 2016 to 2020 he was vice president of Performance Marketing and CRM for Delivery Hero, an online food delivery service company. Filippo will be in charge of the Marketing department, which includes areas such as performance marketing, SEO, inbound marketing, content and localization, CRM and Tutor marketing. The new chief marketing officer (CMO) of Preply will focus on the sustainable growth of the company, focusing on enhancing automation and the intelligent use of data, as well as strengthening the brand image by relying, among other tools, on networks. social, search engine advertising or other innovative channels.
Preply brings to the online teaching market an adaptation of traditional media to new technologies, completely necessary due to the change in consumer behavior. Students will continue taking classes with a teacher, but taking advantage of adaptable and personalized content as well as great flexibility in schedules, prices, languages or teachers. We are aware of the wide variety of reasons that lead a person to learn a language, such as relocation, new job opportunities, the pleasure of traveling or the fact of connecting better with people important to them. A key part of our marketing strategy will be to enhance our brand image in these students” – Filippo tells us. Currently its Barcelona offices, which are located in Attico, one of the most modern buildings in the Catalan capital, have 62 employees. The 150-200 positions that Preply plans to hire in Barcelona and kyiv in the next 12 months will cover key areas such as marketing, engineering, product, design, data or operations.